If you are in the business of selling bread do you market the benefits of the whole loaf or the benefits of the slice?
If you market a slice, what affect does that have on the whole loaf?
Do your clients and customers want a loaf or a slice or two?
How do you know who your clients are?
How do you know what your clients want?
Where will you locate your ideal clients and customers?
What is your loaf made from?
What else can you make from the same ingredients to benefit your clients and customers?
How do you know that your clients and customers would benefit from other products?
With over 60 common reasons why start up businesses fail in their first year - you'll want to make sure you don't repeat those same mistakes!
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